Monthly Archives: September 2009

iPhone Photo of the Day

Can’t resist one more from the Puyallup Fair…

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Dripping with Success

EDIT: This blog has MOVED. You’re on the old, dead blog. Everything (including this post) has been migrated onboard my website. Here’s the direct link:

http://scotthargisphoto.com/blog/

Update your bookmarks! See you there!

We now continue with our original programming….

One of the most successful marketing tools I use is the repetitive, or “drip” email campaign. I mentioned it here, and since today I picked up a new client as a direct result of it, I thought I’d spell it out for you in detail.

This is not an in-your-face kind of marketing campaign. I don’t put flashing lights, flames, and “BUY NOW!!” banners in it. Beyond asking people to look at my portfolio, there isn’t even an “action item”. The only purpose of the email(s) is to create name recognition, to plant a seed that (hopefully) will germinate when conditions are right.

Many of my clients are not professional photo buyers. They would have a hard time sourcing a photographer if they didn’t have a referral from someone. In some cases, they’re placing ads on Craigslist for lack of a better idea! By sending them my “drip” emails, I’m planting that seed, so that when the day comes that they’re ready, they’ll know exactly who they’re gonna call.

“You know,” they’ll say. “That guy, the one that sends the emails.” read more after the jump

iPhone Photo of the Day

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Scott Hargis Photo
http://www.scotthargisphoto.com

iPhone Photo of the Day

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Fine Art Show at Cafe 504

1500_Park_FOYERIf you’re ever in my neighborhood at about 7:10 a.m., you can usually find me (weekdays) at the third table in Cafe 504, the best coffee shop in California. (I was going to say “world”, but that distinction goes to Victrola, in Seattle)

And starting October 2nd, 504 gets even better – my fine art show of Staircase photos opens and runs through to November! Plus, as a bonus, I’m printing a collection of iPhone photos and including them in the show. Stop by and see ’em!

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iPhone railroad thingamabob

I’m stoked about the whole thing, but especially the iPhone part. If you read this blog at all, you know I love to take random iPhone photos all the time. I love the way the iPhone camera has no controls, no decisions – just “click”. It forces you to either A) not care, or B) make art. The iPhone pics in my show are “straight out of the phone”, with no processing other than in-camera apps. I’m partial to CameraBag, if you’re wondering, and also use PhotoGene on occassion, especially for cropping.

Anyway, I’m not sure yet if there’s an opening reception, but if there is, you’ll be invited to come swill boxed wine, eat Cheese Whiz and Ritz crackers, and have a few laughs!

Boomers

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Some shots I have “pre-visualized” better than others. Sure, I always try to go into a shoot with at least some concept for the final result, and a plan for getting there, but I don’t always have every detail mapped out. And anyway, you have to be ready to roll with whatever comes up mid-shoot; it’s not at all unusual to change course completely when you find something unexpected that really works.

But sometimes, I have an absolutely vivid picture in my head, that I’m trying to replicate. This was the case with “A Clear and Present Kitchen”, when I knew, like I mean I really KNEW, what I wanted. (I didn’t realize until much later that the source of my inspiration was a scene from the Harrison Ford thriller “A Clear and Present Danger.”) For that shot, I had a really detailed vision for the final result, and due to some extensive pre-work, along with a little luck, I nailed it. I got very little sleep that night.

There is very little in life more satisfying to me than successfully replicating in a photograph the pictures I have in my head. more shots and the full story after the jump

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iPhone Photo of the Day

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