A few weeks ago I spent two long days shooting an assisted living facility operated by Atria Senior Living. They had just completed a major remodel and wanted to create new promotional material.
April Ernst (Marketing Redevelopment Specialist) flew in from Kentucky and we got straight to work. We had already corresponded over a set of scouting photos I made a couple of weeks in advance, and we had a pretty solid plan for the shoot. We wasted no time but got straight to work!
Shots ranged from the relatively simple, like the shot of the “Bistro” above (one light, minimal styling) to the relatively complex, like the shot of the main living room that headlines this post, above. Here’s the un-lit “before” photo:
A lot of furniture got moved for these photos! And, as in the living room shot above, there was a lot of supplemental lighting going on, as well.
Because Atria is pursuing a LEED certification, most of the existing light fixtures were compact fluorescents, which meant that Alan Vance (photo assistant and Gaff Tape Wizard) had a LOT of gelling to do! Ordinarily I prefer to either dim the lights, or just change out the bulbs for 15-watt tungstens, but many of these lights were either specially shaped tubes, or used pin-and-socket fixtures that we couldn’t replace. So, the ND gels were applied in nearly every shot.
Here’s a few more before-and-afters:
With this much going on in every shot, a good team is essential. April handled much of the styling, with input from me when I felt that the camera was “reading” things differently than the eye. And Alan was literally a blur:
When he wasn’t wrestling furniture, schlepping my gear, or (endlessly) gelling lights, he even climbed a tree to pull branches back.
Yeah, I felt kind of guilty about that one.
Here’s a few more from the project. Enjoy!
While wandering around in the early evening twilight, capturing a few off-the-shot-list exterior details, I ran into Ilene, and her rescue dog Tiffy. She posed for an impromptu portrait, with which I’ll end this post.