EDIT: This blog has MOVED. You’re on the old, dead blog. Everything (including this post) has been migrated onboard my website. Here’s the direct link:
Update your bookmarks! See you there!
We now continue with our original programming….
Almost a year in the making…it’s here! I’ve given “The Essential Guide to Lighting Interiors” a vigorous overhaul, doubling the page count (277 pages…yikes!) and adding four new chapters as well as a bonus section at the end.
If you’re not familiar with it, this is an eBook (PDF download, click here to buy it) that covers lighting techniques for interiors photography, with a strong bent towards real estate photography. Small flash is used throughout, and the photos are shot and presented with either zero photoshopping, or extremely minimal re-touching (which gets discussed every time). My philosophy with photography, and especially for real estate photography, is to make a deliverable photo entirely on location, so that I can produce a JPG with absolutely minimal RAW adjustments — or maybe none at all — the least time spent in post-production possible.
The book starts out with the most basic of basic — lighting a single square (empty) room with one window. I don’t leave anything to the imagination here: we spend three pages just on that empty room. It’s crucial to have a rock-solid understanding of the fundamentals before the real fun begins.
As the book progresses, things get more and more complicated. Every photo that gets discussed was made on a real shoot (with one exception, which I note). The techniques I describe are EXACTLY the ones I employed on those shoots; you see the results, but you also see every intermediate step, including my screw-ups, and how I fixed ’em.
“Good Light” is a discussion of what we mean when we say a photo is “flat”, and how we can avoid that. It’s complete with a couple of test cases where we shoot the same room two different ways and then compare results.
“Speed Kills” is a text-only essay on how it’s possible to manage a 4, or 5, or whatever number light setup and still get in and out of a real estate shoot in a reasonable amount of time. I break down my strategy and thought process on a typical real estate shoot, step by step.
I feel strongly that the difference between an “average” real estate photographer and a “top” photographer lies primarily in their art. Photography is an artistic medium, no matter how hard you try to avoid that — and those who embrace that concept and produce beautiful photos that still accomplish their client’s mission are the ones who really go places. So I’ve injected a lot of that sensibility into this edition.
And finally — the book has a new, vertical, tablet-friendly layout. We’ve really worked hard to make this as readable as possible, especially on a tablet (which is how the vast majority of readers are viewing the book. I’m not sure how we know this, but it’s been explained to me authoritatively and I’m a believer.)
I’m really pleased with the “look” of this edition. You can jump back and forth from any page to the table of contents, there are live links to outside resources, it’s pretty slick.
IT’S A FREE UPGRADE!
If you already purchased the original edition — Christmas is early this year. You should already have gotten an email with a download link to the new book. No Charge! If you haven’t received that email, you’ve got some work to do — it either ended up in a spam folder, or (more likely) you used a temporary or “spam” email address when you first bought. The only way the publisher knows who you are is from the address you supplied when you made your purchase, so you’ll need to know that or there’s little anyone can do.
If you haven’t purchased…now’s the time! HERE’S WHERE. The thumbnail and text on that page hasn’t been updated yet, but that’ll happen before the weekend is over and I assure you, there’s only one book — as of yesterday, the only download available is the new edition. So be confident — you’re getting the new book!
Of course, if you think the book is good…likely you’ll want to check out the companion video series, as well, which has also been recently updated.
Feedback? Hit me up in the comments! Me, I’m taking a well-earned day off!