Tag Archives: real estate

Lighting Interiors – 2nd Edition is Live!

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http://scotthargisphoto.com/blog/

Update your bookmarks! See you there!

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Almost a year in the making…it’s here! I’ve given “The Essential Guide to Lighting Interiors” a vigorous overhaul, doubling the page count (277 pages…yikes!) and adding four new chapters as well as a bonus section at the end.

If you’re not familiar with it, this is an eBook (PDF download, click here to buy it) that covers lighting techniques for interiors photography, with a strong bent towards real estate photography. Small flash is used throughout, and the photos are shot and presented with either zero photoshopping, or extremely minimal re-touching (which gets discussed every time). My philosophy with photography, and especially for real estate photography, is to make a deliverable photo entirely on location, so that I can produce a JPG with absolutely minimal RAW adjustments  — or maybe none at all — the least time spent in post-production possible.

Details, photos, and a sample page, click here!

Wood, Windows & Weflections – A New LFRE Video is Live!

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In the latest addition to the “Le Monde Réel” section of my 28-part video series “Lighting For Real Estate Photography”, we talk with Brandon, who shot a kitchen that I’d wager 95% of real estate photographers deal with on a regular basis.

We talk through the issues, how Brandon lit his (pretty darned good) photo, and then discuss different strategies that could have been employed in that situation. Good times, for lighting nerds.

If you’re already a subscriber to LFRE, then head back over and hit the “Le Monde Réel” link – you’ll find the new video at the bottom of the page. If you’re not a subscriber….get over there and register! Lots of good stuff waiting for you….

Lighting Interiors – Second Edition…On It’s Way!

EDIT: This blog has MOVED. You’re on the old, dead blog. Everything (including this post) has been migrated onboard my website. Here’s the direct link:

http://scotthargisphoto.com/blog/

Update your bookmarks! See you there!

We now continue with our original programming….

Coming to a PDF reader near you…

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I’ve been laboring all year (off and on) to bring an updated Lighting Interiors eBook to fruition, and I’m VERY happy to announce that at last I’ve finished writing! The entire book is undergoing a face-lift, updating the existing chapters, correcting mistakes, adding new chapters and new photos.

The text is in proofreading as we speak, and the new layout is well underway. With any luck, this will be “live” well in time for the holiday shopping season…

The book is sold as a subscription — meaning that if you’ve already purchased it, you’ll automatically get the update (if you can remember which fake email you used when you bought originally). You can get the original, first edition HERE — and again, you’ll automatically get the second edition the day it’s released, no charge.

While we’re on the topic, let’s not forget about the “Lighting For Real Estate Video Series” which makes a good companion to the book.

Real Estate!

I got my start shooting real estate, and I still do anywhere from two to ten real estate gigs every month. I’ve gotten a few emails from folks wanting to see some of that work, and since I’ve been shooting a LOT of real estate lately (eight shoots this month already), here’s a nice selection of recent stuff. Click Here to see 24 more photos!

Classic Mid-Century Modern For Sale

Earlier this year I was fortunate to team up again with Quentin Bacon on another Michael Thompson (Sotheby’s International) real estate project — this one in Orinda, California.

92 Sandhill, Orinda, CA Full write-up, video, and photos after the jump!

Extreme Real Estate Marketing

EDIT: This blog has MOVED. You’re on the old, dead blog. Everything (including this post) has been migrated onboard my website. Here’s the direct link:

http://scotthargisphoto.com/blog/

Update your bookmarks! See you there!

We now continue with our original programming….

The video above was created by Quentin Bacon, with whom I’ve collaborated before. Be sure to click the “Full Screen” button so you can appreciate the incredible quality Quentin got shooting with the Canon 5d Mark II.

Your typical real estate video is pretty awful. Some guy rests a camcorder on his shoulder and walks through the house, giving you motion sickness (and a deep sense of dread as he approaches yet another stairwell). Worse yet are the ones where the real estate agent tries to become a TV personality.

Quentin’s vision was a little different. He left the house itself mostly to me (to capture with stills), and focused instead on lifestyle. If you take a look through the property website, you’ll see that many of my photos also feature people; a big part of the creative vision for this campaign was to showcase the lifestyle one has at this house. Video and Stills were planned to complement each other; there’s some overlap, but some things we felt were better suited to one medium or the other, so we didn’t try to duplicate everything. You’ll also see images made by my associate, Patti Chandler, who spent one long day shooting and assisting me on some of the key interior shots. More, and a bunch of photos, after the jump

Dripping with Success

EDIT: This blog has MOVED. You’re on the old, dead blog. Everything (including this post) has been migrated onboard my website. Here’s the direct link:

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Update your bookmarks! See you there!

We now continue with our original programming….

One of the most successful marketing tools I use is the repetitive, or “drip” email campaign. I mentioned it here, and since today I picked up a new client as a direct result of it, I thought I’d spell it out for you in detail.

This is not an in-your-face kind of marketing campaign. I don’t put flashing lights, flames, and “BUY NOW!!” banners in it. Beyond asking people to look at my portfolio, there isn’t even an “action item”. The only purpose of the email(s) is to create name recognition, to plant a seed that (hopefully) will germinate when conditions are right.

Many of my clients are not professional photo buyers. They would have a hard time sourcing a photographer if they didn’t have a referral from someone. In some cases, they’re placing ads on Craigslist for lack of a better idea! By sending them my “drip” emails, I’m planting that seed, so that when the day comes that they’re ready, they’ll know exactly who they’re gonna call.

“You know,” they’ll say. “That guy, the one that sends the emails.” read more after the jump